RR Distinctive Beddings

The Client

RR Distinctive Beddings is a forward-thinking, luxury bedding company based in Reno, Nevada. Founded by Ruby Russell, the company specializes in high-quality, accessibility-focused bedding solutions. With a dedicated team and a commitment to inclusivity, RR Distinctive Beddings offers premium products, including Stayput Beddings®- an innovative self-centering top sheet designed for ease of use, particularly benefiting individuals with mobility challenges. Their offerings include percale and sateen bedding, blending comfort with functionality. The company is woman-owned and recognized for its social impact and design excellence.

The Challenge

Despite its groundbreaking designs and strong commitment to inclusivity, RR Distinctive Beddings faced challenges in scaling its business. Specifically:

• Community Partnerships: Their accessibility-focused brand, Befitted Beddings®, struggled to establish key partnerships that could help elevate their mission.
• Sales Growth Strategy: The company lacked a clear approach to expanding its business, particularly in securing B2B relationships with the hotel sector.
• Resource Limitations: Without the right connections and guidance, expanding their reach and securing large-scale clients remained difficult.

The Solution and Manufacture Nevada's Role

To address these challenges, Manufacture Nevada played a pivotal role by:

• Establishing key community partnerships with the Chamber of Commerce, Governor's Office of Economic Development, and Economic Development Authority of Western Nevada, strengthening the company's local presence and networking opportunities.
• Acting as a central hub, connecting RR Distinctive Beddings to potential manufacturing resources and saving then 80% of their time in outreach efforts.
• Providing business strategy guidance, helping them explore the hotel and hospitality sector and position themselves for long-term B2B growth.

Results: Revolutionizing Luxury Bedding with Accessibility and Innovation

• Saved 80% of the time previously committed to resource and partnership development outreach.
• Added 3 new community partnerships, strengthening local presence.
• Increased brand recognition, receiving awards from the American Council of the Blind, CREA, and Entrepretnista's Top 100 Entrepreneurs list.
• Positioned for long-term success, combining innovation with community-driven growth.

RR Distinctive Beddings' Testimonial on Manufacture Nevada's Impact

" We need all the help we can get! Manufacture Nevada was instrumental in helping RR Distinctive Beddings overcome key growth challenges, saving us valuable time and helping us connect with the right partnerships. Their strategic guidance allowed us to further explore the hotel and hospitality sector and strengthen our presence in the community. Thanks to their [Manufacture Nevada] support, we are now positioned for long-term success while continuing to champion accessibility and luxury in the bedding industry." — Ruby Russell, Founder, RR Distinctive Beddings

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